In a county as large as Palm Beach County, it can be hard for tourists and even locals to find things to do on vacation or with out of town visitors. The Palm Beach County Attractions Association wanted to modernize their brand and appeal to a new generation of customers.
We researched other attractions association and tourism development entities all throughout Florida. We wanted to create a distinctively different attitude and look for this organization of hyper local attractions. Focusing on all the fun between the sun and seas that resides in Palm Beach County.
Our research concluded that while having fun was important to the growth of tourism it was equally important to care for the members that make this organization work. We created a business to business logo as well as a consumer facing logo to help people identify those businesses committed to making the Fun in PBC!
To solidify the brand in the public mind we created a range of assets that are useful in the Business to Business and Business to Consumer spaces. We helped them with everything from social media imagery to a fresh and simple website for consumers. And email templates, banner stands and rack cards to help the organization grow and thrive in a competitive market.
