How do you make a lawyer not look like a lawyer?

We welcomed the challenge to define a unique niche in Palm Beach County for a lawyer with warm personality, diverse skills and decades of experience. One who promotes fresh ideas and young talent.

We started with a lot of research into the competitive landscape and trying to understand the unique advantages The Markarian Group brought to the competitive landscape. That research turned up not only a path forward for their brand, but also a unique set of values that the practice revolved around.

 Our research concluded with creating a new mission statement to help guide our efforts and the future of The Markarian Group. From inspiration to resolution guiding every agreement or disagreement with the unique experience and intuition to preserve your business and way of life.

With a holistic approach of providing legal services for the life of the business, and services such as contracts, mergers, acquisitions, litigation, representation, and asset protection, it was important to have it all structured around the intertwined relationship of life and business.

We created a range of assets to provide The Markarian Group with a cohesive look and distinctive colors. We tried to infuse them all with the approachable personality yet professional integrity that is essential to the legal profession.