The ArtiGras Fine Arts Festival is one of the premier festivals in the state of Florida. After a tumultuous year of shutdowns and lack of events brought on by the pandemic, it was decided to be one of the first cultural events back. With a date set, new venue and safety precautions in place it was important to craft a compelling reason for people to come out and support the artistic community.
While the festival is a critical part of the local economy and an event the community looked forward to, we decided to shift the focus from the fun of a festival to supporting the artists and the love for art.
During the pandemic of 2020, the artistic community suffered a debilitating blow with the inability to share their work with their communities, and communities unable to access and support the arts they love. As one of the first artistic events to resume in Palm Beach County, we are committed to a safe environment for artists and patrons while aiding in the recovery of this vibrant and essential community, for the love of art.
We choose to embrace “For The Love of Art” as a theme throughout the event brand. We created a bold and vibrant color palette and a unifying brand image to use on all the various touch points. This image consisted of hearts made from specific art mediums seen at the festival, as well as other items that sparks creativity and depict love. All of this emerging from a dark background, which has many parallels to the artistic process, the artist struggle through 2020 and the community emerging from the pandemic.
We developed many touch points to showcase the new brand of ArtiGras. Using the brand image as the foundation for our design choices, we created a flexible and responsive look that worked for any need. We helped to provide assets that were utilized by our client for internal projects on social media as well we assisted in creating safety icons, festival map, event signage and digital programs used to help inform the public during the event.
